Brinks Home vs. ADT vs. Protect AmericaBy - 06/22/2018
It’s no secret that the ADT brand name is high on the list for anyone browsing home security systems. The company operates nationally and was among the first in the U.S. to offer home alarm systems over 100 years ago. The company would certainly like us to believe they’re the best option on the market. However, that may not necessarily be the case. Today, we’re putting ADT to the test against two smaller competitors: Brinks Home Security formerly known as MONI and LiveWatch and Protect America.
Sales Process Compared
We’ve reviewed ADT’s service before. However, we wanted to give ADT a fair shake, so we started with a clean slate. My first stop was a trip to their website to see how much information I could glean about their services. It became annoyingly apparent that ADT was not going to give me any information unless I provided them with my information first. Though they claim to offer “free quotes,” this requires a conversation with a sales rep in your home.
After visiting the site to no avail, I called the 1-800 number displayed on their website. When my colleague, Rose, shopped ADT, the sales rep went through the standard procedures (name, address, email address, home ownership status) and then transferred the call to a local rep without waiting for consent. I was interested to see how my experience would compare. It was the same.
Over the course of a half hour, I spoke to two different people. The first customer service person took my basic information: name, phone number, address, etc. He then transferred me over to a different customer service rep for a company called Protection 1. Though Protection 1 is technically a separate company, they are both owned by Apollo Global Management post an acquisition in early 2016. Most consumers wouldn’t know this, and neither ADT or Protection 1 explained this to me upfront.
That aside, the entire 25-minute phone call was extremely friendly. The rep tried to curate a package for me which best fit my living situation. As I rent a home, he suggested a wireless package that involved a self-install — e.g., no professional installation required. He suggested that it would be no money down and that all I would be paying for is the equipment (a suspicious claim). It dawned on me that ADT probably transferred me to Protection 1 as I’m a renter. Calling back and posing as a homeowner confirmed this to be true. ADT does not service renters.
In general, the Protection 1 rep was more open to answering my random questions about things like contract length (3 years, according to him, for the package he was trying to offer) and types of monitoring, although I felt at times like it was pulling teeth on some topics. When he found out that I have a brother who was in the Air Force, he kept pushing me to get a USAA discount by acquiring the membership number from my brother. That ADT offers a discount for military veterans and families is great, as it would bring down the price down.
Other than the fact that he kept pressuring me to contact my brother about his USAA membership, at no point did I feel like he was trying to force me to make a decision or trying to mislead me purposefully. That said, when I asked about alternative packages than the one he wanted to sell me, he seemed almost unwilling to mention anything else. At one point, when I asked about plans with shorter contract terms, he quickly mentioned a month-to-month option but did not expound on that much. By contrast, ADT refused to provide pricing information without an in-home visit.
- Extremely Friendly and Professional
- Overall Unwillingness to Offer Alternative Plan Pricing as Well As Month-to-Month Pricing
- Transferred Me to a Seperate Company Without My Permission
Brinks Home Security (Formerly MONI)
As with ADT, my first stop was to head over to the Brinks website to see how they begin the sales process. We believed it was quite possible that the sales process changed after the merger and formation of Brinks, so we decided to secret shop the service to test it out.
Brinks’ website provides helpful cost information (again, something that ADT simply does not do). At present, all price information for security system packages is listed with a slash through it. Brinks is offering a 90-day trial with its two security packages. You can get either at $0, at least initially, and Brinks allows you to add more sensors to your package at an additional cost. Again, prices are listed for sensors so there’s nothing particularly hidden here. There’s also a link on the page to get a quick quote for how much your service will cost.
Although you can do the entire sales process online without talking to a live agent, you can also do live chat on the website, or conduct business over the phone. Their customer service number is listed prominently at the top of the page.
Initially, I was pleased. The first customer service rep was quick and efficient. She took about 30 seconds to get all the information she needed (name, house type, rental) and then transferred me to a sales rep.
The sales representative was friendly (perhaps a bit too friendly, as he told me his dog died after I told him I had a pet cat). He spent the first minute making small talk. He then went on to recommend a wireless system for my needs as a renter. He asked pretty standard questions, such as how many entrances I had in my home, and whether or not I’ve used alarms systems before.
He also explained how the wireless system works, with information specific to renters. Nest Secure was the wireless system he recommended to me, and he explained which parts come with it: master control system (wireless keypad), motion sensors for two doors, and a keychain remote control (Nest Tag).
He went through pretty much everything anyone looking for a home security system would care about. I had to ask about price, however, to move the sales pitch along faster, and he offered a 36-month agreement ($19 per month) and a month-to-month, no contract option ($29 per month). He also offered a 30-day trial (less than the 90-day trial available on the website). Finally, he also explained the cost: $299 for all of the equipment with a return policy.
Overall, it was a good experience. Although the sales representative was definitely very salesy and a bit on the pushy side. He didn’t want to let me off the phone when I told him I wanted to wait before making a decision. When I was finally able to get him to let me go, he insisted on my email address so he could send me all of the information we talked about over the phone and of course my number so he could call me back in a week.
- Fast Response to Phone Calls
- Helpful and friendly service agents
- Services for renters and homeowners
- Very salesy and pushy when it comes to getting you to commit to service
After heading over to Protect America’s website, I actually couldn’t wait to get their sales rep on the phone. The company makes some rather bold claims about pricing on their website (Up to $1,400 in free equipment! No installation fees!). Like MONI, they also list different prices for different packages, giving me a bit to go on when secretly shopping customer service. We’ve reviewed their service before as well as compared them to other companies. And we’ve secret shopped them with mixed-to-positive reviews. What changes would we find this time around?
I called the 1-800 number listed on their website. I was greeted by the automated message which redirected me to my sales rep. Over the next 18 minutes, I nearly ruined my secret shopping experience by actually buying a security system from Protect America. Their sales representative was that good, aside from the fact that he talked far too quickly for me to catch everything he was saying, and the fact that he almost peer-pressured me into buying a system without telling my wife first. The emotional tactics he used were daunting.
I did manage to drill him on their “no equipment cost” idea, in which he admitted that the cost is rolled into the monthly payments. That being the case, with Protect America, you don’t own the equipment. So if you end service before the 3-year contract ends (the only kind they offer), you’d have to return the equipment.
I spent some time going back and forth with him over whether purchasing a system from Protect America was better than other services I’d investigated, such as ADT. When it appeared I wasn’t budging on the idea that Protect America might not be the best option for me right that second, he offered me a “7-day matching” option. This option, which the company does advertise on its website, locks in whatever rate they offer you, while providing you the opportunity to “price shop” for a week to see if there’s a better deal to be found. If you find one, Protect America says they will match it.
For clarity, the rate he offered me was just over $40 a month, with a security camera included at no extra cost. That was something I demanded, and he relented a bit and threw me a bone for good measure. Originally the camera would have cost me $10.00 extra per month for service and equipment. This at least shows Protect America is willing to haggle on the price and included equipment. They do mention the 7-day matching, but they certainly don’t mention that they’re willing to negotiate.
- Few Upfront Costs
- Self-Install Devices>
- Willing to Negotiate on Prices>
- Extremely Aggressive Sales Tactics
- Do Not Sell Devices Directly
Sales Process Winner
- Protect America
Protect America’s rep was good at his job, and I like that he allowed some negotiation to occur, but his tactics were too aggressive, hedging on slightly immoral. Brinks, on the other hand, did a stellar job. The experince was vastly improved from the time I secret shopped MONI.
Monitoring Costs Compared
ADT, Brinks, and Protect America each offer multiple packages ranging from basic security coverage to complete home automation. Below you’ll find a comparison of their top-level plans, including a look into 24/7 monitoring, equipment, activation costs, control panels, smart door locks, smart lights, and more.
The equipment below is included either in the top-level packages or as a part of the monthly monitoring cost. Protect America comes out as the least expensive option, and includes a lifetime warranty on equipment.
|ADT Pulse Video||Brinks Home Complete with Video||Protect America Platinum w/ Cellular Monitoring|
|24/7 Monitoring||Burglaries (Others Extra)||Burglaries, Medical, CO, Fire (Others Extra)||Burglaries, Medical, CO, Flood (Fire Extra)|
|Monitoring Type||Cellular||Cellular||Cellular or Broadband|
|Control Panel w/
|Door/Window Sensors||3 Included||3 Included||14 Included|
|Motion Sensor||1 Included||1 Included||1 Included|
|Key Fob Remote||1 Included||NA|
|Other Equipment||Indoor Video Camera, Video Doorbell|
|Mobile App Access|
|Smart Home Services|
|Contract Length||36 Months||36 Months||36 Months|
|Return Period||3 Days||90 Days||14 days|
|BBB Rating||A+||No Rating||A|
|Installation||Professional||DIY (Guidance and Professional Help Available)||DIY (Guidance Available)|
ADT’s pricing structure is complex. They have business/corporate packages with separate pricing as well as reseller pricing for local affiliates. Here’s the pricing for Safe Street ADT, which is similar to, but not the same as buying through ADT corporate.
|Premium Protection with ADT Pulse|
|24/7 Burglary Monitoring|
|Fire/Co Monitoring||Extra Fee||Extra Fee||Extra Fee||Extra Fee|
|Mobile App Access|
|Smart Home Features|
- Some Resellers Offer Same Day Installation or Self Installation
- Not All Packages Are Wireless
- Pricing Differs From Reseller to Reseller
Brinks Home Security
Brinks’ pricing is simple but goes down two paths. The first path allows you to use Brinks’ equipment. The second uses Nest Secure.
If you choose to use Brinks’ equipment, the basic security devices are already included in your subscription.
|Brinks Home Complete||Brinks Home Complete with Video|
|Monthly Fee||Starting at $39/month||Starting at $49/month|
|Contract Length||36 Months||36 Months|
|Live Video Streaming|
|Cloud Video Storage|
|Equipment Included||IG Gen 2 Security
Panel, 3 Door/Window
Sensors, 1 Motion Detector
|IG Gen 2 Security
Panel, 3 Door/Window
Sensors, 1 Motion Detector, 1
Indoor Camera, 1 Doorbell
|Return Period||90 Days||90 Days|
|Visit Site||Visit Site|
If you choose to use Nest Secure, you must buy a system first. The good news is that you can get a Nest Secure system from Brinks for a discounted price of $299.00. The package includes a Nest Guard (control panel), 2 Nest Detects (door/window sensor with built-in motion sensor), and 2 Nest Tags (key fob). If purchased from Nest, the same package will cost you $499.00.
Once you’ve purchased the system, you can add monitoring. You have two options: one with a 3-year contract and the other with no contract.
|Nest Secure||Nest Secure|
|Monitoring Fee||$29 Month-to-Month||$19 Per Month|
|Equipment Included||Nest Guard, 2 Nest
Tags, 2 Nest Detect Sensors
|Nest Guard, 2 Nest
Tags, 2 Nest Detect Sensors
- Fairly Simply Packaging Options
- High Quality Monitoring in Top Tier Package
- Wireless Only Offered Upon Request, With Extra Charge
- New Merger
- No Broadband Option
Protect America has a somewhat complicated pricing structure between its business and residential packages. There are five residential packages and one business package. Furthermore, prices can vary for any of those depending on whether you use a landline, broadband, or cellular monitoring.
|Per Month Landline||$19.99||$37.99||$42.99||NA|
|Per Month Cellular||$41.99||$49.99||$54.99||$44.99|
|Fire Monitoring||$9.99 Monthly||$9.99 Monthly||$9.99 Monthly||Included|
|Smart Home Services||Light Automation Included (Other Services Require Ultimate Plan $5.00 More / Month)|
|Video Monitoring||$9.99 Monthly||$9.99 Monthly||$9.99 Monthly||Requires Ultimate Plan ($5.00 More / Month)|
|Mobile App Access||Requires Cellular or Broadband Monitoring||Requires Cellular or Broadband Monitoring||Requires Cellular or Broadband Monitoring|
|Equipment Warranty||Lifetime||Lifetime||Lifetime||3 Year|
|Control Panel Included|
|Return Period||14 Days, $79 Restocking||14 Days, $79 Restocking||14 Days, $79 Restocking||30 Days, Risk Free|
|Our Review||Frontpoint Review|
- All Plans Come with Free Equipment and Installation
- All Plans Have Cellular and Broadband Options with No Cost Difference Between Broadband and Cellular
- Free Equipment is Not Actually Free. Cost is Rolled Into Monthly Monitoring Rate
Monitoring Cost Winner
- Protect America
This one was a bit difficult, but Brinks takes the top spot. Their plans were by far the simplest and they also offer the cheapest options. ADT comes in second as their plans, while varied depending on reseller, are inclusive for what you’re getting, especially at the higher level. With Protect America, the use of the term “free equipment” is misleading, and the plan differences are too slight to justify the cost increase between them.
Equipment Costs Compared
All three companies provide some equipment upfront. However, you can purchase equipment from each separately. The costs here vary.
All three companies can give you the option to self-install some types of equipment. For Protect America, you’re on your own all the way. ADT leans more toward providing installation services, as this nets them a bit of money. ADT installation bills can quickly reach the $1000 mark. Brinks is hybrid. You can self-install your equipment, but you can also ask them to professionally install it for you. The price of installation is reasonable and you can choose to pay it on a monthly basis.
For all three, purchasing extra equipment is not so much a matter of “owning” it as it is “incurring more fees.” That statement is especially true if you purchase equipment not covered by your existing monitoring package. For example, with Protect America, if you buy fire monitoring equipment, you’ll need to add fire monitoring to your existing plan.
Also, with Protect America, you never own the equipment. They do. You’re simply renting it from them, in a similar fashion to the cell phone company U.S. Cellular.
So how much does it all cost? Below you will find a chart that outlines the information I was able to obtain.
|App iTunes Rating||2 Stars||3 Stars||1.9 Stars|
|App Google Store Rating||3 Stars||4.5 Stars||3 Stars|
|Indoor Security Cameras||$199.00||$249.00||$199.00|
|Glass Break Sensor||$120.00||$79.00||$99.99|
|Other Equipment Available|
Equipment Cost Winner
- Brinks Home Security
- Protect America
Brinks’ offers the most budget-friendly pricing structure. With the exception of their indoor and outdoor camera, Brinks’ add-on devices are cheaper when compared to ADT’s and Protect America’s.
Protect America takes second place as they too offer affordable equipment. However, remember that with Protect America, you don’t own the equipment, they are simply leasing the equipment to you. ADT comes in last as their devices are expensive and require professional installation.
Who Has the Best Reputation?
|BBB Rating||A+||No Rating||B|
|Return Period||3 Day||90 Day||14 Day|
|Restocking Fee Charged||Unknown|
|Moving Policy||May incur a financial penalty for moving.||Move For Free Anytime||Move For Free Anytime|
- ADT and Brinks Home Security
- Protect America
All three companies have fairly robust policies, all of which are well spelled out.
- Protect America
My final pick does not match our site’s overall pick as we currently have ADT ranked higher than Protect America, but the outcome reflects my experience.
ADT’s biggest downside is the upfront cost and all of the hidden costs, although you can wrangle out of some of these if you put in the effort.
As a result of its fairly open policies, Protect America takes second. The company could probably ease up on its sales tactics a bit, but the fully DIY service makes it a worthy pick. The biggest downside is that you never own the equipment and must inevitably rent it.
As for Brinks? Huge improvement over MONI. When I originally wrote this review, my final thought on MONI was, “Just don’t.” But it’s not the MONI piece that makes Brinks great, it’s the LiveWatch piece. LiveWatch has been a consistantly good option and a lot of the more positive policies Brinks has implemented were taken from LiveWatch.